Manage your Amazon in Claude & ChatGPT.
The Amazon MCP server with built-in intelligence, Aakaar's prompts, skills, SP-API, Ads API, and Brand Analytics piped into the AI client you already use.
Claude · aakaar-mcp connectedMCP unlocks four superpowers
inside the AI you already use.
Once Aakaar is connected, your AI client stops being a chatbot. It becomes an analyst, a designer, a workflow engine, and an app builder, all pointed at your Amazon business.
Analysis
Your always-on analytics agent. Pulls ad spend × FBA fees × COGS in one query.
Dashboards
Decks, PDFs, and share-ready artifacts generated on demand from live data.
Workflows
Amazon data piped into Notion, Slack, Mail. Approval-by-default.
Custom apps
Live, interactive views tailored to your brand. Generated in seconds, not sprints.
Four steps.
Sixty seconds.
One hosted URL drops into any AI client's custom-connector panel. OAuth, no keys. Aakaar MCP appears in your client, first answer lands in under a minute.
- 01
Open your AI client
Claude or ChatGPT.
claude · chatgpt - 02
Add a custom connector
Settings → Connectors → + Add custom MCP. Paste in the Aakaar URL.
settings > connectors - 03
Sign in with OAuth
One browser tap. Scopes limited to the MCP surface, never billing or settings.
oauth 2.1 - 04
Start asking
Aakaar MCP appears in your client. First answer lands in under 60 seconds.
Aakaar MCP
SP-API, Ads, Brand Analytics,
and Aakaar's intelligence, in one go.
One connection. One OAuth. Every Amazon surface that matters, plus Aakaar's intelligence for keyword research, profitability, advertising context, and more, all available to your AI client at the same time.
Selling Partner API
- Inventory & listings
- Pricing & business reports
- Sales & product data
- Fees & profitability
Advertising API
- Campaigns & targeting
- Placement & search-term reports
- Budgets & bid signals
- Advertised products
Brand Analytics
- Search Query Performance
- Top search terms
- Repeat purchases
- Click & conversion share
Aakaar's Intelligence
- Context intelligence
- Custom skills & prompts
- Calculated fields
- Cross-source joins
An API wrapper isn't intelligence.
A REST endpoint isn't a skill.
Anyone with an Amazon API key can stand up an MCP that returns rows. The hard part, the part that makes it useful at the kitchen-table level, is the intelligence layer between the prompt and the answer.
Aakaar AI MCP intelligence + skills + 3 APIs | Other Amazon MCPs thin wrappers · ads-only | Build it yourself a quarter of your eng team | |
|---|---|---|---|
| OAuth depth | ●OAuth 2.1 + PKCE, RFC-compliant dynamic client registration | ◐Static API key handed to the client | ○You implement it |
| Data isolation | ●User ID resolved from authenticated session only, never tool params | ○Tool params trusted, prompt-injection exposed | ○You design it |
| Read-only guarantee | ●Zero mutation tools, architecturally enforced | ◐Convention, not enforcement | ○You enforce it |
| Built-in intelligence | ●Context engine, margin model, forecasts, anomalies | ◐Raw data only, model lives in your prompt | ○You build it from scratch |
| Custom skills & prompts | ●Tuned skill library + bring-your-own prompts | ○None, you write every prompt | ○You write every prompt |
| SP-API coverage (incl. Brand Analytics) | ●Inventory, listings, pricing, fees, SQP, ARA | ◐Often partial, ads-only | ○You wire it |
| Advertising API coverage | ●SP / SB / SD reports | ◐Read-heavy, writes vary | ○You wire it |
| Token management | ●Smart compaction, scoped fetches, your token budget respected | ○Dumps full payloads, burns context | ○You design it |
| Outcome-shaped tools | ●harvest_negs · cap_acos · diagnose_acos | ◐1:1 REST endpoints, token-heavy | ○You design them |
| Custom tools (e.g. keyword research) | ●Keyword research, listing diff, QBR builder | ○Not available | ○You build each one |
| Defense-in-depth | ●10 independent security layers, not a monolith | ○Single auth layer, surface-level | ○You design them |
| Session persistence | ●Survives pod restarts, admin impersonation built in | ○Consumer-grade, lost on restart | ○You build it |
| Maintained as Amazon APIs change | ●Aakaar maintains it | ◐You hope | ○You maintain it |
Priced to your
brand size.
Single-brand plans start at $249/mo, scaling with your monthly Amazon revenue.
14-day free trial · no credit card.
Starts at $249 and scales with your monthly Amazon revenue.
- Full Aakaar MCP access
- SP-API + Ads + Brand Analytics
- Onboarding support, white-glove setup
- Skills library, scoped to your brand tier
- One-on-one support, scaling with brand size
For agencies and holding companies managing multiple brands.
- Everything in Brand
- Per-brand OAuth + per-brand context
- Onboarding support across every brand
- One-on-one support, scaled to your portfolio
- Skills library, expanded by revenue tier
Ad & listing optimization tools inside the Aakaar app also start at $249/mo.
Common questions,
direct answers.
Still curious?
Other Amazon MCPs are usually thin wrappers, ads-only, no Brand Analytics, no margin model, no skills library. Building it yourself means wiring SP-API, the Ads API, Brand Analytics, plus an approval queue, audit log, and skills layer, and then keeping up with Amazon's monthly API changes. Aakaar ships all of that on day one.
Aakaar joins SP-API, Ads API, and Brand Analytics into a unified data model, then layers post-FBA margin, forecasts, anomaly detection, and outcome-shaped tools (harvest_negs, diagnose_acos, cap_acos), so your AI client can reason about profit, not just GMV.
Selling Partner API (orders, returns, settlements, inventory, FBA fees, listings, A+, pricing), Advertising API (SP/SB/SD reports), and Brand Analytics (SQP, top search terms, ARA).
The Aakaar MCP is read-only by design. It can analyze, diagnose, and propose actions, but it cannot push changes to your Amazon account. If the agent reasons incorrectly, the worst case is a wrong recommendation, never a wrong action on live campaigns or listings.
Yes. Aakaar is a standard MCP server, paste the URL into ChatGPT's custom connector panel, OAuth in, and Aakaar MCP appears. The same URL works for Claude.
Aakaar's MCP is an additional surface, not a replacement. The Aakaar app continues to power advertising, reporting, and listing optimization workflows, and you can subscribe to those separately. Customers who run both the app and the MCP get a discount on the combined plan.
Yes, multi-brand routing is built in. Per-brand OAuth, per-brand context, per-brand audit export. Pricing scales with the number of brands you connect.
No. If you can paste a URL into Claude's settings and click "Sign in," you can use Aakaar. The protocol details stay invisible.
Get started with Aakaar.
Start your 14-day free trial.
No credit card required. Connect SP-API, the Ads API, and Brand Analytics in one OAuth flow, first answer in your AI client inside three minutes.
- Amazon Ads connected via OAuth
- SP-API + Ads API + Brand Analytics linked
- Aakaar paired in Claude (or ChatGPT)
- Your first answer in your AI client
